Petra Sell. A german designer in Belgium.
In 1999 I took a sabbatical year from my studies in Communication Design in munich and went to London looking for work experience opportunities. I worked at agency.com and RedKiteNewMedia, a sister company of Saatchi&Saatchi, where I was given some great opportunities to learn about interactive design.
In 2000, I graduated as a Diplom Designer (FH) from the Fachhochschule Munich. This website began life as a showcase for my degree project 'zappness - an experience of perception'.
Shortly after, I moved to the Netherlands and worked for Strawberryfrog. It was early days for Strawberryfrog and the company was breaking into the international advertising market using Guerilla Marketing Strategies.
Love took me back to London where I found work in a startup company called 'white channel', but unfortunately, the internet bubble burst spoiled my fun and I relocated to Belgium at the end of 2001. After a year as a designer for OskarD, a small design firm in Antwerp, I was offered a job at i-merge in Leuven in 2003. And I sticked there for quiet a while, working as Design Director at Boondoggle (name switch in 2007). In 2010, I took on a job at prophets as design Director.
And from july 2013 a new adventure starts: As a freelance UI design consultant, I will help clients developing their visual online identity. You can hire me for advice, interactive Art Direction, as a sparring partner exchanging UX ideas, for conceptual brainstorms, design thinking as well as design of websites, apps or any other interactive media.